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November 15, 2005
By: TOM BRANNA
Editor
The Gillette Company, Boston, unveiled a print and TV ad campaign for Gillette Complete Skincare, a new line for men guaranteeing healthy-looking skin in just 14 days. The ads, created by BBDO New York, entice men to incorporate skin care products into their daily routine and leverage the “Gillette. The best a man can get” tagline. The line includes two cleansers, two shave gels, an after-shave skin soother and a moisturizer with SPF 15....
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